How Can Local Partnerships Elevate Your Hotel's Brand and Guest Experience?
- Cebert H Currie CHRM
- Jun 11, 2024
- 2 min read
In today’s hospitality landscape, travelers seek authentic, local experiences. By forming partnerships with nearby businesses, hotels can deliver memorable stays that also support the community. Here’s how your hotel can leverage local partnerships to enhance both brand appeal and guest satisfaction.
1. Choose the Right Partners
Select local partners that align with your hotel’s brand and enhance the guest experience. Consider:
Dining and Entertainment: Partner with popular restaurants, local theaters, or tour companies to provide guests with exclusive deals or experience packages.
Outdoor Adventures: Collaborate with nearby adventure companies to offer exciting activities like biking, kayaking, or hiking tours.
Wellness Services: Work with local spas or wellness centers to give guests access to unique relaxation options.
2. Create Memorable Packages
Design exclusive guest packages featuring these local partnerships. Examples include:
Stay and Dine: Bundle stays with a dining experience at a top local eatery.
Seasonal Specials: Offer packages for local events, like fall harvest festivals or winter sports.
These packages highlight your hotel’s connection to the local area while adding value for guests.
3. Showcase Local Products
Integrating local artisan products into the guest experience can help guests feel more connected to the region. Ideas include:
In-Room Amenities: Use locally made soaps, snacks, or drinks.
Décor and Art: Display works by local artists in guest rooms or common areas.
Gift Shop: Stock local goods that guests can purchase as souvenirs.
4. Host Community-Centric Events
Events can be a unique way to bring local culture into your hotel:
Seasonal Celebrations: Host events tied to local festivals or traditions.
Workshops: Invite local chefs or artists to lead workshops, giving guests a hands-on cultural experience.
Live Performances: Feature local musicians or performers for entertainment nights.
5. Market Your Partnerships
Promote your partnerships across various channels to attract guests:
Social Media: Share posts highlighting your partners, tagging them to increase engagement.
In-Room Materials: Provide guides or brochures introducing your partners and offering activity recommendations.
6. Collect and Share Guest Feedback
Gather feedback from guests who experienced these partnerships and use it to improve offerings. Positive guest testimonials can be shared on social media to reinforce the value of your partnerships.
Local partnerships allow hotels to offer unique, memorable stays that connect guests to the local community. With the right approach, your hotel can use these partnerships to build a stronger brand while supporting the local economy.